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22 February 2019

Löfbergs and Brentford FC raise a cup as Löfbergs becomes official club supplier and signs up for new stadium

Löfbergs coffee has become the latest member of the Brentford Football Club partnership family. The Swedish coffee roaster has joined Brentford Football Club as the official supplier of coffee and equipment for the 2018/19 season.

The agreement includes supplying Brentford FC offices at the Club’s historic Griffin Park stadium as well as the players’ training ground restaurant. Löfbergs have also installed a bean to cup machine at the newly opened Brentford Community Stadium reservation centre. The centre is expected to receive up to 1,000 private and corporate visitors per month and is where Premium Seats for the new stadium are on sale now. Löfbergs are thinking long-term about the partnership and have already snapped up some of those Premium Seats at Brentford Community Stadium

Jason Brown, National Accounts Director Löfbergs UK, said: “Löfbergs are immensely proud to become an official partner of Brentford Football Club.  Based just a few miles down the road from Griffin Park and the new stadium, we have a strong connection with The Bees. We share the same family-based values that create the foundations for a long-term future. We look forward to playing a part in Brentford FC’s journey over the 2018/2019 season and beyond; supplying the community with specialist, top quality, and ethical coffee from across the world.”

With more than 100 years’ experience roasting great tasting coffee, Löfbergs’ core ethos is to provide an outstanding coffee experience. That’s why so many businesses around the world choose the trusted Löfbergs beans. With its coffee roasting houses in Sweden, Denmark, Latvia and the UK, Löfbergs have been doing things differently since 1906, but one thing has always been constant – their passion for coffee.

Adam Ward, Brentford FC Partnership Development Manager, said: “We’re excited to welcome a brand like Löfbergs to the Brentford family. We were very impressed with their sustainability plans, vision for the future and of course the great-tasting coffee. There are a lot of similarities between Löfbergs and Brentford Football Club so we hope this partnership will grow in the coming years with the proactive plans both parties have on the horizon.”

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